01THE ECONOMICS CHANGED
LABOR GOT MORE EXPENSIVE.
THE OLD FUELING MODEL DIDN'T CHANGE.
Over the past five years, employers have faced pandemic disruption, inflation, wage pressure, competition for skilled workers, and rising benefit costs.
Yet many companies still use increasingly expensive employees to perform a task that produces no customer value: driving somewhere to buy fuel.
$49.04/HR1Average employer compensation in transportation and warehousing.
~5.7%2Peak year-over-year private-industry wage growth during the post-pandemic labor shock.
3.4%3Private-industry wages and salaries were still rising year over year in March 2026.
When labor was cheaper and easier to replace, inefficient fueling was easier to ignore. Today, every hour matters.
WHAT MOST FLEETS DON'T MEASURE
The pump transaction is only one part of the trip.
Paid employee timeNonproductive vehicle milesFuel-card administrationReceipt reconciliationVehicle wear and operating costLost productive capacity
02THE LABOR MARKET CHANGED
HIRING IS HARD.
WASTING THE PEOPLE YOU HAVE IS OPTIONAL.
Employers across transportation, construction, and manufacturing continue competing for people who can operate vehicles, equipment, facilities, and customer operations.
392,0004Transportation, warehousing, and utilities job openings — June 2026.
305,0004Construction job openings — June 2026.
481,0004Manufacturing job openings — June 2026.
ANOTHER VARIABLE ENTERED THE DRIVER MARKET
Commercial-driver eligibility rules tightened in 2026.
Federal Motor Carrier Safety Administration rules adopted in 2026 tightened eligibility and verification requirements for non-domiciled commercial driver's licenses, including employment-based immigration-status verification requirements.5
The rule does not itself determine a person's immigration status or work authorization. It does add another regulatory variable to the commercial-driver labor environment.
Your employees were hired to drive routes, install equipment, build projects, make deliveries, serve customers, and generate revenue.
They weren't hired to stand at a fuel pump.